There are increasing signs that workers in the tech industry are starting to see themselves as … workers. Maybe it’s the 100-hour workweeks as video game companies get products ready for launch, or maybe it’s the layoffs that come after a big release. Maybe it’s the increasing realization that companies such as Amazon and Wayfair are doing terrible work for the Trump administration, and that their employees are helping make that happen and have no control over it.

Workers at tech companies have staged a series of walkouts over a variety of issues, and subcontractors for Google recently unionized. Game Workers Unite, a grassroots group, has called for unionization in the video game industry. Now, following conversations with Game Workers Unite and with one of its founders onboard as a full-time organizer, the Communications Workers of America is launching a major organizing drive, the Campaign to Organize Digital Employees (CODE).

”We’ve been watching the amazing organizing of workers across the industry,” CWA organizer Tom Smith told the Los Angeles Times. “And workers themselves reached out to us while doing that amazing self-organizing, and said, ‘Can we do this in partnership with the CWA?’”

This could get very interesting—and it could really underline the point that unions are not just for blue-collar workers.

This article was originally published at Daily Kos on January 11, 2020. Reprinted with permission.