Just read a story on AOL about a CEO of a small construction company. (Actually two stories…the original and her update).  Link at the end of the post.

Even though she doesn’t acknowledge it….or maybe even recognize it, within her stories there is a message for how to survive and find the next job.

Simply stated:  write, write write.  As a result of getting her story published on AOL she has gotten ten opportunities to apply for positions.  She is in that process right now.  But she got those opportunities because she took the time to write.  Now there is no guarantee you will get on AOL, but I can guarantee there are many other places that will publish your writings on your expertise, vision and leadership

So begin writing.

1.  Start Blogging:    It is easy and you can do it for very few dollars….even free.  If you want help, there are services like ours that can make it even easier.  But start getting your message out there.  Write about your expertise in your industry.  Address emerging trends, industry challenges, industry opportunities, government and regulation issues, technology applications and on and on and on.  Apply SEO and SEM to your blog.  If you don’t know how….learn!!  Send a link to your blog to everyone you know.  Include a link with every job application.  Put a link on your Linkedin and Facebook page.  Join Linkedin industry groups and provide them with a link to your blog.  All of this is free and it can produce great results.

2.  Write on Facebook, Linkedin, Twitter and many others.   Communicate your message  through social networks.  Write about your situation, your leadership and vision, your expertise.   Show your expertise by answering questions regarding your industry or areas of skill….as posted by other members of Lindedin.  When answering several questions, the algorithms of Linkedin will recognize you as an expert.

3.  Write Articles.  These are not just blog articles or posts, but rather articles for publication in online trade journals.  There are also many online article publication websites that will publish every article you write….for free.  Their sites success is predicated on a huge volume of content on many topics.  They want your articles.  The articles will be picked up by search engines and you will gain extraordinary credibility across the Net.

Guaranteed, getting your message out to the marketplace through your writing can be the catalyst to drive success in your search.  And once you achieve a new position, don’t make the mistake of stopping your writing.  Our economy will be unstable for many years to come.  But consistently putting your message out across the Net, will pay dividends for years to come.  You will secure your future. You will be sought out, rather than having to seek a position.

Here is a link to Mollee’s article.  Be certain to read her update as well.

Be a dedicated and committed writer and you will succeed as well.

This article was originally posted on Corporate Warriors.

About The Author: Don Straits founded Corporate Warriors more than 18 years ago, and has dedicated his career to helping people develop strategies to support their careers. If you would like to contact Don for coaching or seminar work, please do so at don@corporatewarriors.com. You can also find his website here.