Organizing a union is tough enough, given the power employers have over workers and the myriad ways they typically use it to intimidate workers who want to join a union. But organizing workers who don’t spend most of their working hours together building community and trust, but are out in separate locations working on their own, is even more difficult. That makes this successful drive to organize Sears technicians in Illinois all the more impressive.
Workers reached out to the International Brotherhood of Electrical Workers (IBEW) after being pushed to the breaking point by a new district manager. Sears ran the usual anti-union playbook, holding captive audience meetings and spreading misinformation about the union while simultaneously improving working conditions slightly in hopes of making some workers think a union wasn’t necessary. The workers and IBEW fought back with a campaign that blended traditional tactics—in-person conversations and meetings—with online organizing:
Local 134 Organizer Abe Rodriguez says the Illinois campaign “blended old and new technologies.” Postcards were sent out to prospective members, but the Web site, www.unitedtechsgreatlakes. webs.com was there for younger techs who “live off their laptops and cell phones.” […]
As a symbol of the volunteers’ commitment, Rodriguez remembers an organizing meeting that was called during a snowstorm when techs might have preferred to stay home to watch a big football game between the Chicago Bears and the Green Bay Packers. Fifty technicians showed up.
In-person organizing is hugely important, especially when the stakes are as high as they are during a union organizing campaign, with people’s jobs on the line. But increasingly unions are finding ways to spread information and connect with workers online to supplement in-person organizing, especially in cases like this where workers are geographically dispersed.
This blog originally appeared in Daily Kos Labor on December 1, 2011. Reprinted with permission.
About the Author: Laura Clawson is labor editor at Daily Kos. She has a PhD in sociology from Princeton University and has taught at Dartmouth College. From 2008 to 2011, she was senior writer at Working America, the community affiliate of the AFL-CIO.