Sprint, fresh from its merger with Nextel, will be purchasing two 30-second spots as well as sponsoring the Super Bowl halftime show featuring the Rolling Stones.
While Sprint's halftime show will feature geriatric rockers, its own older workers have not fared so well, according to several lawsuits currently facing the telecommunications company. Virtually all of Sprint's reductions-in-force in the last several years has resulted in lawsuits on behalf of its older workers. Unlike Ford, Sprint has remained resolutely loyal to its forced ranking system, which, its workers claim, disproportionately subjected older workers to layoffs.
Sprint has already sent its older trenchcoat-wearing pitchman out to pasture—perhaps because he didnít appeal so much to the youth market. Is it doing the same with its older workers?