What do the Green Bay Packers and the Pittsburgh Steelers have in common–besides playing in the Super Bowl Sunday? Both teams are named after the major manufacturing industry in their towns. Both cities were built on manufacturing and enjoy a loyal following built on the middle-class, blue-collar jobs supported by these industries. The Packers’ middle-class fans are also the team’s owners–the only team not owned by a super-rich person.
This is not the first Super Bowl with both teams hailing from proud working class communities. The Alliance for American Manufacturing (AAM) has launched the first-ever Super Bowl Manufacturing Index, which shows how many people were employed in manufacturing at the time of each working class Super Bowl. The index shows that in 1967 when the Packers beat the Kansas City Chiefs, there were 17.9 million manufacturing jobs. This Sunday, there are only 11.7 million.
The players know the importance of manufacturing to their fans. At a recent AAM town hall meeting in Green Bay, Packer players A.J. Hawk and Mason Crosby spoke out about the value of manufacturing jobs (see video).
Scott Paul, AAM’s executive director, says:
As we celebrate this year’s Super Bowl, let’s not forget the men and women who have made these team great–their blue-collar fan base. We can keep these communities strong by supporting a strong American manufacturing base and its highly skilled workers.
*This post originally appeared in AFL-CIO blog on February 4, 2011. Reprinted with permission.
About the Author: James Parks – My first encounter with unions was at Gannett’s newspaper in Cincinnati when my colleagues in the newsroom tried to organize a unit of The Newspaper Guild. I saw firsthand how companies pull out all the stops to prevent workers from forming a union. I am a journalist by trade, and I worked for newspapers in five different states before joining the AFL-CIO staff in 1990. I also have been a seminary student, drug counselor, community organizer, event planner, adjunct college professor and county bureaucrat. My proudest career moment, though, was when I served, along with other union members and staff, as an official observer for South Africa’s first multiracial elections.