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A is for Apple. A is also for Arrogant

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Image: Bob RosnerBloggers Confession: I am wrapped around the little finger of the Apple marketing department. I’m writing this blog on my MacBook, while I listen to tunes on my iPod, my iPhone is nearby and so is my iPad. Wow, I knew I was a junkie, but just writing that sentence made me feel like Steve Jobs personal rentboy.

That said, the recent press conference about the iPhone 4 made me extremely sad. Okay, I realize that Apple is a big corporation. And that public pronouncements by the CEO need to factor in competitors, lawsuits and today’s very fickle consumer. But Jobs sounded more like a Wall Street CEO defending the company’s bonuses than the guy who made the products that currently litter my desk.

Arrogant. Obnoxious. Above making mistakes.

How could a company that is so remarkably in tune with its audience’s hopes and dreams, be so annoying when they know there is a problem with their latest product? I’m not saying that they needed to launch a massive recall. But, I believe, Apple did need to accept some ownership for the reception problems plaguing it’s latest iPhone.

Okay, Jobs has been fighting some serious medical issues that could take him off his game.

And some could argue that Apple has always had an attitude and a tendency toward obsessive secrecy. Remember when that guy found a test phone a few months back?

But I fear that it is something else that’s happening here, market-capitalization-disease. Now that Apple has passed Microsoft in terms of the value of the company in the eyes of stockholders, I fear that Apple believes it’s own press clippings.

Steve, all you had to say was that the company always pushed the boundaries of technology, of style and of what’s possible. We get that. And we would have gotten that this glitch was part of what we all value about Apple the most. But when you went all Nixon on us, well it made me sad.

Your success is due to us. Please don’t insult our intelligence when you overreach. Just admit it and we can all move on.

About The Author: Bob Rosner is a best-selling author and award-winning journalist. For free job and work advice, check out the award-winning workplace911.com. Check the revised edition of his Wall Street Journal best seller, “The Boss’s Survival Guide.” If you have a question for Bob, contact him via [email protected]


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