Musk and Social Media Struggling with Twitter Takeover

Laura Clawson

Things are wild over at Twitter following Elon Musk’s takeover of the social media platform.

The company is laying off up to half of its workforce, which would amount to around 3,700 people.

As layoffs started, former Twitter employees wasted no time filing a class action lawsuit in a San Francisco federal court. Meanwhile, Musk continues to troll and whine all over the platform he is rapidly tanking.

Musk sent all Twitter employees an email on Thursday alerting them that layoff notifications would come Friday. People won’t even need to open the emails to know their fate because if they’re being fired the email will go to their personal accounts, while if their job is safe for now the email will go to their company accounts. But some people didn’t have to wait until Friday to find out: Their remote access was cut off Thursday night. 

This is very bad for Twitter as huge amounts of institutional knowledge and capacity are eliminated immediately before a plan goes into effect allowing users to buy blue checkmarks without any verification process other than their willingness to pay. That symbol will become a marker of people willing to fork over their money to Musk, but it will also be a big opportunity for scammers to make themselves look legit. Oh, and this scammer-enabling feature is set to roll out the day before Election Day.

The layoffs are also illegal. The federal Worker Adjustment and Retraining Notification (WARN) Act, as well as a California WARN Act, require that workers get 60 days notice before mass layoffs. That obviously did not happen here. Four workers—one terminated on Nov. 1 and three terminated on Nov. 3—initiated the class action suit, represented by well-known workers’ rights attorney Shannon Liss-Riordan. Presumably that class will grow as layoff notices go out. 

The workers are seeking financial judgments including wages owed, but they also want the court to block Twitter from getting laid-off employees to sign away their right to join the class action. The latter is a significant concern since under Musk, Tesla did exactly that, getting workers to sign documents releasing the company from its WARN Act requirements in exchange for much smaller severance payments. A federal judge later called that “misleading,” requiring Tesla to inform workers they could join a class action suit. 

“Elon Musk, the richest man in the world, has made clear that he believes complying with federal labor laws is ‘trivial,’” Liss-Riordan said in a statement to CNN, quoting Musk on the earlier lawsuit against Tesla. “We have filed this federal complaint to ensure that Twitter be held accountable to our laws and to prevent Twitter employees from unknowingly signing away their rights.”

On Friday Musk went onto his new toy to whine that “Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists.” He added, “Extremely messed up! They’re trying to destroy free speech in America.”

Awww, someone made his bed and is unhappy lying in it. Multiple companies have confirmed that they are pausing their Twitter advertising while they wait to see where things go. But activist pressure takes time to build and this happened almost immediately, pointing to other causes. Like, say, the flood of racist slurs that swept over Twitter as soon as Musk took control of the company. Or the plan to replace a blue-check system that let users know they were reading tweets from verified public figures or journalists with one that lets users know they are reading tweets from people willing to pay Elon Musk a monthly fee. Or the mass layoffs that erode confidence that the site will be secure.

One possibility is that Musk thinks he’s being clever here with regard to that class action suit, but if so … it’s not going to work.

Elon Musk took over Twitter and immediately use of the N-word spiked. He personally spread a conspiracy theory about an attempted assassination of the speaker of the House that left her 82-year-old husband hospitalized. He announced a series of ill-considered plans for the company and laid off thousands of workers in violation of the law. But sure, it’s activist groups causing advertising revenue to drop off. 

If nothing else, at least we probably won’t have to hear so much hype about the brilliance of Elon Musk from now on.

About the Author: Laura Clawson is the assistant managing editor for Daily Kos.

This blog originally appeared at Daily Kos on November 4, 2022. Republished with permission.

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Madeline Messa

Madeline Messa is a 3L at Syracuse University College of Law. She graduated from Penn State with a degree in journalism. With her legal research and writing for Workplace Fairness, she strives to equip people with the information they need to be their own best advocate.